China Marketing Specialist (f/m/x)

Permanent employee, Full or part-time · China

JOIN EXPATRIO

Expatrio is an ambitious Berlin-based company in the field of Fintech and Edtech and currently has a vacancy for the position as:

China Marketing Specialist (f/m/x)

At Expatrio, we simplify life for international students. As a fast-growing company, we aim to make a meaningful impact through innovative solutions and a strong presence in the Chinese market.

YOUR ROLE

As a China Marketing Specialist at Expatrio, you will support the Regional Manager in a variety of marketing tasks, including but not limited to:

Content Creation & Management: Develop and manage engaging content tailored for Chinese social media platforms, with a focus on WeChat, RED (Xiaohongshu), and Zhihu.
Social Media Engagement: Interact with prospective and existing customers across social media platforms to foster engagement and build community.
Event Support: Assist with offline activities, including conferences, events, and customer or partnership visits.
Audience Targeting & Idea Support: Identify target audiences and contribute to the development of creative marketing concepts.
Marketing Strategy: Assist in crafting and implementing marketing strategies tailored to the Chinese market.
Campaign Execution: Plan and execute online and offline promotional campaigns to enhance brand awareness and drive customer engagement.
Market Research: Conduct research to identify market trends, customer needs, and growth opportunities.
Performance Monitoring: Track and analyze campaign performance, providing actionable insights to optimize future efforts.

YOUR PROFILE

Native Chinese speaker with fluency in English.
A problem-solving, detail-oriented mindset.
Ability to work independently and thrive in a fast-paced environment.
Background in Marketing, Communications, or a related field.
Basic understanding of the financial or insurance tech industry.
Availability for at least 6 months.
Bonus points: Experience with video creation/editing skills.

WHY EXPATRIO?

International Team: Join a diverse and motivated global team.
Autonomy: Work in an innovative environment with low hierarchies.
Flexibility: Enjoy flexible working hours from the comfort of your home.
Global Reach: Collaborate with an international company without relocating.
Impact: Contribute to meaningful projects solving real-world problems.

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About us

Expatrio aims is to be the best solution for international students in Germany. With a digital platform approach (an all-in-one app) at the interface of Fintech, Govtech, and Edtech, we are accompanying tens of thousands of students on their entire journey from study preparation and visa application to arriving and living in Germany. Always focusing on the most convenient experience for our users, we are aggregating all the needed services and products in one single place and offer bespoke solutions for everyone.

Does the position sound interesting to you? Then we would be very happy to receive your application.

Your Expatrio team

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WE ARE LOOKING FORWARD TO YOU!

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